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Foursquare Divides Into Two
Often times we see the large tech companies purchase or absorb smaller companies to build their overall brand and portfolio. Today Foursquare decided to do something a little different when it announced that it will be dividing the popular app into two separate apps. The first of these apps is called Swarm, an app that allows users to find nearby friends. Swarm allows users to still check-in to locations like good 'ol Foursquare was known for. Foursquare itself will be revamped and unveiled in its new form in roughly a month. The new Foursquare will no longer allow for check-in capabilities, but rather will present itself as a competitor to Yelp.
What are your thoughts on this new change to a giant in the social networking game?
